Certified Franchise Accountant (CPA) and Capital Funding Specialist. Former Senior Loan Officer with 15 years of experience in SBA financing and franchise capitalization. Expert in P&L optimization, cash flow management, and auditing financial disclosures.
Elena Rodriguez is a CPA and financial consultant dedicated exclusively to the franchise industry. Having spent over a decade as a senior underwriter for SBA loans, she possesses an insider's understanding of what lenders require to approve funding for new units and expansions. Her expertise covers the financial lifecycle of a franchise, from vetting Item 19 financial performance representations to structuring entities for asset protection. Elena teaches franchisees how to calculate true ROI, manage net-60 payment terms, and detect hidden costs in franchise agreements. She provides actionable financial frameworks that help owners protect their personal assets while maximizing business valuation.