Local Store Marketing (LSM) Expert and Digital Growth Strategist. 10 years of experience in hyper-local SEO, reputation management, and customer experience (CX) for brick-and-mortar franchises. Specialist in driving footfall through digital channels.
Ryan O'Malley is a digital marketing veteran who helps local franchise units outmaneuver big-box competitors. He specializes in the specific nuances of "Near Me" SEO, Google Business Profile optimization, and reputation management. Ryan understands the constraints of national brand guidelines and teaches franchisees how to innovate within those boundaries to build genuine community connections. His strategies focus on driving measurable foot traffic through hyper-local targeting, community sponsorships, and review generation tactics. He provides a blueprint for turning digital engagement into physical sales, ensuring that national ad fund contributions translate into local revenue.